Your clients are consistently delighted with your personal touch and thoughtful delivery. You've perfected the client experience and your reviews clearly show it.

Yet, the connection fades. People who like bespoke jewelry don't like generic newsletter 'blasts' or seasonal promotions. You don't enjoy sending emails yourself, because you know that they don't reflect what your clients love about you, nor do they reflect the brand you've worked so hard to build.

So we enter a costly cycle: invest heavily in new clients, while past relationships – and their stories – slowly drift away. It doesn't have to be this way.